External and internal trigger cues of impulse buying online
Sandy Dawson and Minjeong Kim
| Year of publication: |
2009
|
|---|---|
| Authors: | Dawson, Sandy ; Kim, Minjeong |
| Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009, 1, p. 20-34
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003936424