Facebook ‘friendship’ and brand advocacy
| Year of publication: |
2012
|
|---|---|
| Authors: | Wallace, Elaine ; Buil, Isabel ; de Chernatony, Leslie |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 20.2012, 2 (5.12.), p. 128-146
|