Factorial and regression analyses of relationship marketing antecedents and customer loyalty : the Ethiopian telecommunications perspective
Year of publication: |
2010
|
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Authors: | Negi, Rakshit |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 4.2010, 3, p. 252-263
|
Subject: | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Äthiopien | Ethiopia |
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