Filling the market orientation-business performance : the mediating effects of social media, business ties and political ties
Year of publication: |
2022
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Authors: | Nguyen Thi Hong An ; Nguyen Phuong ; Phuong Uyen Dinh |
Published in: |
Journal for international business and entrepreneurship development : JIBED. - Genève [u.a.] : Inderscience Enterprises, ISSN 1747-6763, ZDB-ID 2447683-3. - Vol. 14.2022, 2, p. 188-205
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Subject: | business ties | competitor orientation | customer orientation | managerial ties | market orientation | political ties | social media | Social Web | Social web | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1504/JIBED.2022.10050631 [DOI] 10.1504/JIBED.2022.125700 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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