Factors Affecting Consumers' Choice between Manufacturer Brands and Retailer Own Labels
Year of publication: |
1978
|
---|---|
Authors: | Livesey, F. ; Lennon, P. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 12.1978, 2, p. 158-170
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Decision making | Brand identity | Brand names | Own label goods |
-
Symbolic and functional positioning of brands
Bhat, Subodh, (1998)
-
Brand name substitution and brand equity transfer
Pauwels Delassus, Véronique, (2012)
-
Evaluating the Brand Extension Decision Using a Model of Reputation Building
Milewicz, John, (1994)
- More ...
-
COSMETICS - An Iron Complex for Collagen Regeneration
Schubnel, L., (2006)
-
Advertising effectiveness; a comment on Professor Maffei's article
Livesey, F., (1961)
-
The composition of employment in branch factories
Livesey, F., (1970)
- More ...