Symbolic and functional positioning of brands
Year of publication: |
1998
|
---|---|
Authors: | Bhat, Subodh ; Reddy, Srinivas K. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 15.1998, 1, p. 32-43
|
Publisher: |
MCB UP Ltd |
Subject: | Brand identity | Brand image | Brand names | Consumer behaviour | Product positioning | Product strategy |
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