Factors affecting customer brand preference toward electric vehicle in Bangkok, Thailand
Rawin Vongurai
| Year of publication: |
2020
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|---|---|
| Authors: | Rawin Vongurai |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 8, p. 383-393
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| Subject: | Brand Preference | Social Influence | Environment Concern | Environment-friendly Product | Fuel Efficiency | Konsumentenverhalten | Consumer behaviour | Thailand | Elektrofahrzeug | Electric vehicle | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no8.383 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012670697