Factors influencing online banking adoption : evidence from the Austrian market
Year of publication: |
2011
|
---|---|
Authors: | Grabner-Kräuter, Sonja ; Breitenecker, Robert J. |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2011, 4, p. 333-351
|
Subject: | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Österreich | Austria |
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