Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation
Year of publication: |
2008
|
---|---|
Authors: | Dong, Beibei ; Zou, Shaoming ; Taylor, Charles Raymond |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 1, p. 98-119
|
Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Strategisches Controlling | Strategic management control | Transaktionskosten | Transaction costs | Multiple Regression | Multiple regression |
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