The development of B2B social networking capabilities
Year of publication: |
2022
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Authors: | Cartwright, Severina ; Davies, Iain A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 139-151
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Subject: | Adaptive capabilities | Business-to-business | Dynamic capabilities | Industrial marketing and purchasing group | Networking capabilities | Social media | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Dynamische Kompetenzen | Lieferantenmanagement | Supplier relationship management | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Capability-Ansatz | Capability approach | Marketingmanagement | Marketing management |
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