Fee or subsidy? : pricing strategies for digital content platforms with different content and advertising
Year of publication: |
2023
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Authors: | Li, Peipei ; Mei, Shue ; Zhong, Weijun |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 8, p. 4482-4506
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Subject: | Preismanagement | Pricing strategy | Digitale Güter | Digital goods | Werbung | Advertising | Online-Marketing | Internet marketing |
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