Female athletes, women's sport, and the sport media commercial complex : have we really "come a long way, baby"?
Janet S. Fink
| Year of publication: |
2015
|
|---|---|
| Authors: | Fink, Janet S. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 18.2015, 3, p. 331-342
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| Subject: | Sport marketing | Sensory marketing | Sonic branding | Consumer behaviour | Konsumentenverhalten | Sportmarketing | Sports marketing | Frauen | Women | Sport | Sports | Sportler | Athletes | Markenführung | Brand management | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381858