OCEAN traits: who shares more word of mouth?
Year of publication: |
2022
|
---|---|
Authors: | Ali, Azmat ; Haq, Junaid Ul ; Hussain, Sajjad ; Qadir, Alia ; Bukhari, Syed Arsalan Haider |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 6, p. 749-773
|
Subject: | figurative language | knowledge-sharing behavior | OCEAN Traits | signaling cost | word of mouth | Virales Marketing | Viral marketing | Wissenstransfer | Knowledge transfer |
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