Financial consequences of adding bricks to clicks
Year of publication: |
2023
|
---|---|
Authors: | Maier, Erik ; Bornschein, Rico ; Manß, Rico ; Hesse, Damian |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 3, p. 609-628
|
Subject: | Bricks to clicks | Offline channel addition | Omnichannel | Omnichannel segment | Profits |
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