The effect of consumers' perceived power and risk in digital information privacy : the example of cookie notices
Year of publication: |
2020
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Authors: | Bornschein, Rico ; Schmidt, Lennard ; Maier, Erik |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 39.2020, 2, p. 135-154
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Subject: | consumer power | cookie notice | General Data Protection Regulation (GDPR) | information privacy | risk perception | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Verbraucherschutz | Consumer protection |
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