New approaches to analyzing marketing profitability
Year of publication: |
1974
|
---|---|
Authors: | Mossman, Frank H. ; Fischer, Paul M. ; Crissy, W. J. E. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 2, p. 43-48
|
Subject: | Absatzkosten | Betriebsrechnungswesen | Vereinigte Staaten |
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