Financial and nonfinancial performance measures for managing revenue streams of intellectual property products : the case of motion pictures
Year of publication: |
2017
|
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Authors: | Gong, James Jianxin ; Young, S. Mark |
Published in: |
Advances in management accounting : a research annual. - Bingley : Emerald, ISSN 1474-7871, ZDB-ID 1161550-3. - Vol. 27.2017, p. 1-37
|
Subject: | Performance-Messung | Performance measurement | Revenue-Management | Revenue management | Immaterielle Werte | Intangible assets | Produktlebenszyklus | Product life cycle | Filmwirtschaft | Film industry |
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