Financial services marketing : an international guide to principles and practice
Christine T Ennew and Nigel Waite ; [with a foreword by Ron Sandler]
| Year of publication: |
2007 ; 1. ed
|
|---|---|
| Authors: | Ennew, Christine T. ; Waite, Nigel |
| Institutions: | ScienceDirect (Online service) (contributor) |
| Publisher: |
Amsterdam ; Boston ; London : Butterworth-Heinemann |
| Description of contents: | Description [sciencedirect.com] |
| Extent: | XVI, 400 S. : graph. Darst. 25 cm Elektronische Ressource(n) im Fernzugriff |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Info: Zugriff nur im Hochschulnetz der Universität Köln bzw. für autorisierte Benutzer möglich |
| ISBN: | 0-7506-6997-7 ; 978-0-7506-6997-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009023088