FIRST TO MARKET, FIRST TO FAIL? REAL CAUSES OF ENDURING MARKET LEADERSHIP
| Year of publication: |
1996
|
|---|---|
| Authors: | Tellis, Gerard J. ; Golder, Peter N. |
| Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 37.1996, 2, p. 65-76
|