Five dimensions of brand personality traits in sport
Year of publication: |
August 2016
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Authors: | Kang, Chanho ; Bennett, Gregg ; Welty Peachey, Jon |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 4, p. 441-453
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Subject: | Brand personality | Sport brand marketing | Sport brand personality instrument | Markenimage | Brand image | Markenführung | Brand management | Sportmarketing | Sports marketing | Sport | Sports | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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