Five stars : putting online reviews to work for your business
Gradiva Couzin; Jennifer Grappone
| Year of publication: |
c 2014
|
|---|---|
| Authors: | Couzin, Gradiva ; Grappone, Jennifer |
| Publisher: |
Indianapolis, Ind. : Sybex |
| Subject: | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 294 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-118-68944-8 ; 978-1-118-76335-3 ; 978-1-118-76321-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505455