Flag backlash : why does the presence of the American flag reduce product evaluation?
Lili Wang, Peng Zuo
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Wang, Lili ; Zuo, Peng |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 7, p. 693-707
|
| Subject: | American flag | backlash effect | outrage | perceived persuasion | priming | product evaluation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738068