Flow and social capital theory in online impulse buying
Year of publication: |
June 2016
|
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Authors: | Huang, Li-Ting |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 6, p. 2277-2283
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Subject: | Online impulse buying | Social capital | Content attractiveness | Peer communication | Browsing activity | Social commerce | Konsumentenverhalten | Consumer behaviour | Sozialkapital | Online-Handel | Online retailing | Social Web | Social web |
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