Food manufacturers' sustainable product launch strategy : game theory approach
Thasanee Satimanon and Dave Weatherspoon
| Year of publication: |
2019
|
|---|---|
| Authors: | Satimanon, Thasanee ; Weatherspoon, Dave D. |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 31.2019, 3, p. 213-236
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| Subject: | Egg industry | food marketing | game theory | launch strategy | sustainable product | Spieltheorie | Game theory | Ernährungsindustrie | Food industry | Nachhaltigkeit | Sustainability | Lebensmittelmarkt | Food market |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2018.1520175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012180993