For our valued customers only : examining consumer responses to preferential treatment practices
Year of publication: |
2014
|
---|---|
Authors: | Xia, Lan ; Kukar-Kinney, Monika |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 11, p. 2368-2375
|
Subject: | Preferential treatment | Gratitude | Fairness | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Handelspräferenzen | Trade preferences | USA | United States | Beziehungsmarketing | Gerechtigkeit | Justice |
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