Forecasting customer behaviour in a multi-service financial organisation : a profitability perspective
Alena Audzeyeva; Barbara Summers; Klaus Reiner Schenk-Hoppé
| Year of publication: |
2012
|
|---|---|
| Authors: | Audzeyeva, Alena ; Summers, Barbara ; Schenk-Hoppé, Klaus Reiner |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 28.2012, 2, p. 507-518
|
| Subject: | Prognoseverfahren | Forecasting model | USA | United States | Finanzdienstleistung | Financial services | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009582556