Forecasting : issues and challenges for marketing management
Year of publication: |
1977
|
---|---|
Authors: | Makridakis, Spyros ; Wheelwright, Steven C. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 41.1977, 4, p. 24-38
|
Subject: | Absatztechnik |
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