Forgiveness and redemption : a study on the impact of employees' participation in the restoration of corporate brand image in a crisis
Year of publication: |
2022
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Authors: | Feng, Jiao ; Lyu, Jing ; Li, Hui ; Lu, Qiang |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 1, p. 37-52
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Subject: | Markenimage | Brand image | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Arbeitsverhalten | Work behaviour | China |
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