Forgiveness in Kundenbeziehungen des Business-to-Business-Kontexts : Analyse der Relevanz, Einflussfaktoren und Wirkungen eines Kern-Konzepts menschlicher Beziehungen
Year of publication: |
[2016]
|
---|---|
Authors: | Schmitt, Ann Kristin |
Other Persons: | Kraus, Florian (degree supervisor) |
Publisher: |
Mannheim |
Subject: | Forgiveness | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Beschwerdemanagement | Complaint management | Coping-Strategie | Coping strategy | Kundenmanagement | Business-to-Business-Marketing | Geschäftsverbindung | Verzeihung | Resilienz |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XIII, 271 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Dissertation, Universität Mannheim, 2016 |
Source: | ECONIS - Online Catalogue of the ZBW |
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