Formalizing the gambling market : what are the interaction strategies between the gambling companies and their clients?
Year of publication: |
1997
|
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Authors: | Hetzel, Patrick |
Published in: |
Advances in services marketing. - Wiesbaden : Dt. Univ.-Verl. [u.a.], ISBN 3-8244-6508-6. - 1997, p. 49-64
|
Subject: | Glücksspiel | Gambling | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Frankreich | France |
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