Sportswear as an expression of how the consumer society has evolved : the example of "fun-wear"
Year of publication: |
1998
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Authors: | Hetzel, Patrick |
Published in: |
New developments and approaches in consumer behavior research. - Stuttgart : Schäffer-Poeschel [u.a.], ISBN 3-7910-1140-5. - 1998, p. 69-87
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Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Frankreich | France | Sportbekleidung | Sportswear |
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