Franchising : a signaling perspective
Year of publication: |
2023
|
---|---|
Authors: | Panda, Swati ; Thapa, Sajani ; Paswan, Audhesh K. ; Mishra, Sailendra Prasanna |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 4, p. 813-827
|
Subject: | Agency problems | Business to business | Franchise | Signaling | Prinzipal-Agent-Theorie | Agency theory | Franchising | Signalling | Theorie | Theory |
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