Franchising and value signaling
Year of publication: |
2014
|
---|---|
Authors: | Lucia-Palacios, Lauren ; Bordonaba-Juste, Victoria ; Madanoglu, Melih ; Alon, Ilan |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 2, p. 105-115
|
Subject: | Signaling theory | Growth | Franchising | S-D logic | Quality value | Theorie | Theory | Signalling |
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