Friends and Family : How In-Group Focused Promotions Can Increase Purchase
Year of publication: |
2015
|
---|---|
Authors: | Winterich, Karen Page ; Mittal, Vikas ; Swaminathan, Vanitha |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Familie | Family |
Extent: | 1 Online-Ressource (37 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Customer Needs and Solutions, 1 (4), 333-344, 2014 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 2, 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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