From identity into brand visual identity : finding and defining the intangible brand DNA
Year of publication: |
2020
|
---|---|
Authors: | Raposo, Daniel ; Oliveira, Fernando ; Farinha, Luís M. Carmo |
Published in: |
Handbook of research on driving industrial competitiveness with innovative design principles. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-3628-5. - 2020, p. 66-85
|
Subject: | Markenführung | Brand management | Unternehmenskultur | Corporate culture |
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