#Metoovertising : the institutional work of creative women who are looking to change the rules of the advertising game
Year of publication: |
2021
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Authors: | Thompson-Whiteside, Helen ; Turnbull, Sarah |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 1/2, p. 117-143
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Subject: | #MeToo | #Metoovertising | advertising | critical discourse analysis | Gender | social networks | Werbung | Advertising | Soziales Netzwerk | Social network | Geschlecht | Diskurstheorie | Discourse theory | Kreativität | Creativity | Frauen | Women |
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