From the retail brand to the retail-er as a brand : themes and issues in retail branding research
Steve Burt and Keri Davies
| Year of publication: |
2010
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|---|---|
| Authors: | Burt, Steven ; Davies, Keri |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 11/12, p. 865-878
|
| Subject: | Einzelhandel | Retail trade | Firmenimage | Corporate reputation | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759914