From "trade loaders" to "online channel partner programs" : how trade promotion changed its face from 1990 to 2010
Year of publication: |
2013
|
---|---|
Authors: | Ziliani, Cristina |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 26.2012, 2, p. 77-96
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Verkaufsförderung | Sales promotion | Vertriebsweg | Distribution channel | Social Web | Social web | Italien | Italy | 1990-2010 |
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