Fundamentals of mobile marketing : theories and practices
Shintaro Okazaki
| Year of publication: |
2012
|
|---|---|
| Authors: | Okazaki, Shintaro |
| Publisher: |
New York, NY : Lang |
| Subject: | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Online-Werbung | Mobile Telekommunikation | Marketing | Mobiles Endgerät |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] |
| Extent: | XVI, 185 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Literaturverz. S. [159] - 175 |
| ISBN: | 978-1-4331-1561-5 ; 978-1-4331-1562-2 ; 1-4331-1561-1 ; 978-1-4539-0843-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009625725