Future Developments in IMC : Why E-Mail with Video Trumps Text-Only E-Mail for Brands
Year of publication: |
2020
|
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Authors: | Scheinbaum, Angeline Close ; Hampel, Stefan ; Kang, Mihuyn |
Publisher: |
[S.l.] : SSRN |
Subject: | E-Mail | E-mail | Markenführung | Brand management | Online-Marketing | Internet marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing. 51 (3), 627-645 (2017) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2017 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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