Futuring : anticipating the emerging voice of the customer
Stephen M. Millett
| Year of publication: |
2007
|
|---|---|
| Authors: | Millett, Stephen M. |
| Published in: |
Integrated marketing communication. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99279-8. - 2007, p. 62-81
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003548914