Game experience as a moderator in gamified online purchasing settings
Fortesa Haziri, Lulzim Shabani, Miloslava Chovancová
| Year of publication: |
2021
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|---|---|
| Authors: | Haziri, Fortesa ; Shabani, Lulzim ; Chovancová, Miloslava |
| Published in: |
International journal of learning and change : IJLC. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1740-2883, ZDB-ID 2436196-3. - Vol. 13.2021, 4/5, p. 399-418
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| Subject: | aesthetics | developing countries | MDA framework | gamification | game experience | game dynamics | game mechanics | social media | s-commerce | purchase | Experiment | Spieltheorie | Game theory | Social Web | Social web | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJLC.2021.116700 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012599084