A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Yaser Malekian, Morteza Rasti-Barzoki
| Year of publication: |
2019
|
|---|---|
| Authors: | Malekian, Yaser ; Rasti-Barzoki, Morteza |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 114-128
|
| Subject: | Supply chain management | Price promotion | Advertising | Reference price | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Werbung | Verkaufsförderung | Sales promotion | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.05.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012115055