The paradox of luxury in digitalization
Year of publication: |
2021
|
---|---|
Authors: | Jaggi, Shamily ; Gursimranjit Singh ; Sheetal |
Published in: |
Handbook of research on the platform economy and the evolution of e-commerce. - Hershey, PA : IGI Global, Business Science Reference, ISBN 978-1-7998-7545-1. - 2021, p. 416-434
|
Subject: | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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