The role of internet of behaviors (IoB) in digital marketing
Year of publication: |
2023
|
---|---|
Authors: | Huseynov, Farid |
Published in: |
Contemporary approaches of digital marketing and the role of machine intelligence. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-6684-7735-9. - 2023, p. 123-144
|
Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Internet der Dinge | Internet of things | Verhaltensökonomik | Behavioral economics |
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