Gamification in financial service apps to enhance customer experience and engagement
Year of publication: |
2024
|
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Authors: | Raza, Ali ; Rehmat, Sana ; Ishaq, Muhammad Ishtiaq ; Haj-Salem, Narjes ; Talpur, Qurat-ul-ain |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 4, p. 1653-1670
|
Subject: | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Mobile Anwendung | Mobile application | Kundenzufriedenheit | Customer satisfaction |
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