The role of Consumer and Customer Journeys in Customer Experience driven and open innovation
Year of publication: |
2021
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Authors: | Kokins, Gundars ; Straujuma, Anita ; Lapina, Inga |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 7.2021, 3, Art.-No. 185, p. 1-20
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Subject: | Customer Experience | Customer Experience driven innovation | open innovation | ConsumerJourney | Customer Journey | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc7030185 [DOI] hdl:10419/241766 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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