Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising
| Year of publication: |
2010
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|---|---|
| Authors: | Orth, Ulrich R ; Malkewitz, Keven ; Bee, Colleen |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 32.2010, 1, p. 69-81
|