Gender, design and marketing : how gender drives our perception of design and marketing
Gloria Moss
| Year of publication: |
2009
|
|---|---|
| Authors: | Moss, Gloria |
| Publisher: |
Aldershot : Gower |
| Subject: | Marktsegmentierung | Marketing | Geschlechtsunterschied | Frau | Verbraucherverhalten | Einfluss | Design | Market segmentation | Women consumers |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 245 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-566-08786-3 ; 978-0-566-08786-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004242670