Gender differences in brand commitment, impulse buying, and hedonic consumption
Year of publication: |
2012
|
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Authors: | Tifferet, Sigal ; Herstein, Ram |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 3, p. 176-182
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Subject: | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Markenführung | Brand management | Hedonischer Preisindex | Hedonic price index | Emotion |
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